Beyond remodelers and custom builders
I want to help a million people upgrade their living space by leveraging technology.
See if we're a good fitMy primary focus is remodelers and custom home builders. That's where I've spent most of my career, and it's where I've built the deepest expertise. But the direction I'm heading is broader than that.
I believe the construction industry is on the edge of a major shift. Prefab and modular building, AI-driven tools, and new technology platforms are going to change how homes get designed, built, marketed, and sold. I want to be part of that shift, and I want to help the companies driving it.
Prefab and modular builders
I'm deeply interested in prefab construction. Not as a trend to watch, but as the path I believe will make quality homes accessible to far more people than traditional building ever could. The economics are different, the sales cycle is different, and the buyer education problem is different, but the core marketing principles are the same: clear positioning, strong proof, clean qualification, and a system that produces the right conversations predictably.
For a prefab builder, that might mean clarifying your positioning against traditional custom, building a buyer education path that addresses common skepticism, and setting up lead qualification that accounts for the different sales cycle.
I don't have the same depth of history with prefab that I have with traditional custom building. What I do have is a deep understanding of how to market to homebuyers, a genuine passion for what prefab can become, and the fact that this is what I'm actively studying. If you're a prefab or modular builder looking for marketing direction from someone who already understands your buyers and cares about where this industry is going, I'd like to talk.
AI and technology companies serving builders
I market to builders every day. I understand how they think, what they buy, what they ignore, and what makes them trust a new tool or platform. That puts me in an unusual position to help technology companies that are trying to sell into this market.
If you're an AI-native tech company selling to homebuilders, the challenge isn't usually the product. It's getting builders to pay attention, understand the value, and adopt something new when they're already busy and skeptical of anything that feels like a sales pitch. I can help you figure out how to talk to them.
For a tech company selling to builders, it might mean reworking your messaging so it lands with owners who are skeptical of new tools, building case studies that speak builder language, and targeting the right industry channels.
I'm extremely tech-forward myself. I use AI tools daily in my own work, I stay on top of what's emerging, and I understand the gap between what technology can do and what builders are ready to hear. That combination of builder empathy and tech fluency is hard to find.
How it works
The engagement structure is the same as my core programs. Marchitect (advisor) or Design-Build (fractional CMO), depending on how much you want to own versus delegate. Custom projects are also an option for more focused needs.
If you're in one of these spaces, get in touch. I'd like to hear what you're building.
