Marketing direction for builders who are done guessing.

I'm Mitch Metz. I help builders and remodelers stop managing marketing like a risk and start leading it like an investment.

See how I can help →

Nearly a decade in the construction industry. Marketing Professional of the Year (BABRM, 2023 and 2025). Active on national, state, and local builders association committees through NAHB. Teacher, speaker, and practitioner — still learning, still building.

Speaking and education →

Two ways to work together

Marchitect

Advisor

Starting at $2,500/mo

I provide strategy and direction. Your team handles execution. Think of it as having a marketing director available to your business without the full-time cost.

How it works →

Design-Build

Fractional CMO

Starting at $4,500/mo

Everything in Marchitect, plus I manage the moving parts and own the marketing problem so the owner doesn't have to carry it.

How it works →

In both cases, you keep the keys — your accounts, your data, your vendor relationships. I never mark up vendor fees or take commissions. Full pricing breakdown on the Pricing page.

What clients say

I have worked with Mitchell over the years on various projects, including our Marketing Committee initiatives, disaster response efforts, and overall community outreach. Mitchell has brought new ideas to our advertising strategies and has contributed blog posts, social media content, and website upd...

Megan Carrol
Megan Carrol

Builders Association of the Blue Ridge Mountains

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Active at every level of the industry

National Association of Home Builders
Builders Association of the Blue Ridge Mountains
North Carolina Home Builders Association
WNC Stars Associate
WNC Stars Marketing Professional