Marketing leadership for custom home builders
You've built a company that delivers beautiful homes. But referrals are unpredictable, it's hard to see what's actually working, and you're still the person making most of the marketing decisions. I help custom builders build a marketing engine that produces the right kind of buyer predictably, so the business grows on purpose instead of by accident.
See if we're a good fit →
Does any of this sound familiar?
- — Your reputation is strong, but growth still feels unpredictable. Some quarters are packed and some are slow, and you can't control which it's going to be.
- — You're getting inquiries, but a lot of them aren't a fit — unrealistic budgets, buyers who aren't financing-ready, or prospects who want to bid you against three other builders.
- — Your team spends time on site visits and estimates that go nowhere because expectations weren't set early enough.
- — You have an agency or freelancers doing work, but nobody is looking at the whole picture. You're spending money without a clear sense of return.
- — The reports you get don't connect to the things you actually care about: signed contracts, average project value, and where the next six months of work is coming from.
- — Marketing decisions keep falling back on the owner — reviewing ad copy, approving posts, fielding vendor questions, and making budget calls that someone else should own.
What if you could...
- — Have a clear picture of which marketing channels produce qualified buyers and which ones are just noise.
- — Filter out the wrong people early, before your team invests time in site visits and proposals that go nowhere.
- — Attract buyers who already understand your process, your pricing range, and what it takes to get started, so conversations start in a better place.
- — See the data clearly: where leads come from, how they move through the pipeline, and whether things are getting better over time.
- — Have a plan for growth — whether that's increasing volume, moving upmarket, expanding geography, or adding a service line — that isn't based on hope.
- — Get marketing off the owner's plate entirely, with someone owning the problem, coordinating the vendors, and reporting back in a way that makes sense.
Two ways to work together
Marchitect
Starting at $2,500/mo
I provide strategy and direction. Your team handles execution. Think of it as having a marketing director available to your business without the full-time cost.
How it works →
Design-Build
Starting at $4,500/mo
Everything in Marchitect, plus I manage the moving parts and own the marketing problem so the owner doesn't have to carry it.
How it works →In both cases, you keep the keys — your accounts, your data, your vendor relationships. I never mark up vendor fees or take commissions. Full pricing breakdown on the Pricing page.
Guarantee
If we're not a good fit after the first 30 days, I'll refund my entire fee. No questions.
Who this is for
- — Most of our custom builder clients are typically doing $8M or more in revenue and building 7+ homes a year, though the right fit matters more than a specific number.
- — You already have at least one person in-house who touches marketing, whether that's a coordinator, office manager, or part of someone's job on the sales team.
- — You're spending, or ready to spend, at least $7,000 per month on marketing including ad spend, content, and vendor fees.
- — You care about the quality of your client experience enough that you'd rather turn away a bad-fit project than take it and deal with the fallout.
If you're working with a smaller budget or have a more specific need, a custom project might be a better starting point.
What you get
- — Strategy and direction tied to your business goals, not a list of marketing tactics.
- — Clean measurement so you can see which channels produce signed contracts, not just clicks and impressions.
- — A tighter intake and qualification process so your team only spends time on buyers who are genuinely ready to build.
- — Positioning that's clear about what you build, where you build, and what kind of investment it takes.
- — Vendor coordination: I help you find, brief, and manage the specialists doing execution work. You pay them directly and keep those relationships.
- — Growth planning grounded in data, whether you want to expand geographically, move upmarket, or add a service line.
What typically changes
Most custom builders I work with see clearer measurement within the first 60 days. You start to know which channels actually produce qualified buyers, and which ones are just generating noise.
Buyer qualification tightens, reducing wasted precon time. When expectations around budget, timeline, and process are set before the first real conversation, your team stops spending hours on prospects who were never going to sign.
Within 6 to 12 months, you typically have a predictable pipeline with visibility into where the next quarter's work is coming from. Growth starts to feel like something you're steering, not something that happens to you.
How it works
Month one
Deep dive into your current situation. Goals, capacity, job mix, channels, tracking, and sales process. We fix the measurement gaps first, because everything else depends on trusting the data.
Months two and three
Tighten positioning and intake. Make your minimums clear, build a qualification process that filters on land status, financing, budget, and timeline. This is where most builders see the fastest impact.
Ongoing
Build out the channel and vendor strategy based on what the data is showing. Monthly reviews and quarterly planning so the growth framework improves over time instead of restarting from scratch.
FAQs
Investment
Is this worth the investment?
How long before we see results?
Fit
We don't need more leads. We need better leads.
We already have an agency. Do we need to replace them?
Process
Our buyers take a long time to decide. Can you shorten that?
Can you help us grow our plan offering alongside our custom work?
Can you help us expand into a new market?
“I've worked with Mitchell for almost 5 years within my businesses. He's smart, creative, and always pushing himself to learn and grow. He is very tech-forward and stays on top of the latest tools. Most of all, he has integrity, and I have come to trust that he's transparent and always puts our businesses first. Mitchell is dedicated to everything he commits to and I would recommend him to those looking for solutions to their marketing needs.”
